Expert Tips for Great eCommerce Web Design

eCommerce website design needs some specific consideration. We need to focus on usability, easy navigation, eye-catching visuals, and overall satisfaction to make customers' shopping journeys pain-free and straightforward. A good design lets your product shine and serves a great customer experience.

Let’s have a look at expert tips for making your eCommerce website design great -

Simple Navigation

Smooth and natural navigation is essential for a great user experience. Category names organize products in a better way. These categories can be part of your navigation menu. It would help if you kept in mind that the user follows the "F" or "E" pattern while shopping. It means that you should put your menu just below the Header section. If there are many subcategories, then better use the drop-down menu. These menu categories help the user to reach their desired product faster.

Grid layout

Grid layouts are best suited to most of the eCommerce sites. On the product-search-result page, products ca in rows and columns. A general recommendation is to place the product in row and column. Each row to have only four products per row to make your product appealing. Make sure you keep plenty of white space around each product.

Responsive design for mobile optimization

Responsive websites are a good fit for all digital display devices like laptops, mobiles, tablets, etc. It helps the website to adapt to any screen or operating system, so you don't have to worry about making a separate mobile version of your site.

Easy Search


Search bar

There are times when a customer is clear about the product they want to buy, so having a search bar is helpful. It avoids them to search through your categories and subcategories.

Provide Filters on products

Suppose after spending some time you liked a T-shirt, but it does not have your size in stock, then how will you feel? Not good, right? To avoid this, once the customer reaches to search result page for a product, you should add the facility to filter products based on some predefined criteria. These filters can be the price range, size, color, brand, gender, most popular, ratings, etc. These help customers to find the desired product faster.

Product Details Page

Great Product Images

The biggest drawback of online shopping is that customers can't see the product in a way they can in a physical store. To bridge this gap seller has to provide high-resolution images. It would help if you also offered a zoom-in facility for the pictures so that customers can see the details of the product.

Honesty about Monetary Details

Do not hide any monetary detail. Be honest about price and any shipping charges. On the product page, mention price, discount, shipping charges, shipping, and return policy.

Highlight Discounts and offers

You should clearly show a discount in percentage and price. Always highlight if there is a payment or any other discount offer, which can help customers to buy the product at a lower price.

Show scarcity

Products with out-of-stock, limited stocks, or sold tags in category pages are something noticed more by customers. These are the brand’s best sellers. Scarcity plays a trick with the customer's psychological fear of missing out on a product. It results in impulse buying.

Reviews and Ratings

60% of people buy a product after reading the reviews and ratings. It is an excellent strategy to Include the “Reviews and Ratings” section on the product page itself.

View shopping cart and Smooth checkout

View Cart button (a shopping cart icon) on the top right corner. It makes sure that users can anytime view, add, and remove products in the shopping cart.
A clean and simple checkout and the confirmation page is useful for increasing sales.

An excellent eCommerce web design is the key to converting a regular site visitor to a repeat customer. Here we saw tips that are specific to eCommerce web designing. You can also view general web design tips at Things that Make aWebsite Design Great. It seems trivial, but with the above tips, you can make it naturally easy. You can also get advice from industry expert biagomedia.com. Not one rule fits all, so try things on your website and keep updating based on feedback.

Comments

  1. Anna AbramAugust 23, 2021 at 12:55 AM

    Hi! Thankyou for the article. I have been seeking information related to ecommerce website design for a long time. Good going team!

    ReplyDelete

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